This publication continues a series of scholarly articles addressing the issues of artistic visual communication between the viewer (recipient) and the artist (master), as well as the artist (master) and the artistic material from which the master creates a work of visual art (including fine art). Traveling freely through the intellectual layers of the philosophy of art and culture, aesthetics, theory and history of culture, and art, the study focuses on examining the complex issues of visual thinking, which has a dialectical sensory-rational nature and is embodied in the forms of visual artistic creativity, as well as the artistic perception of visual quality. The second part of the study continues the exploration of the theory of visual thinking in its origins in ancient medical schools. The significance of the physiology and philosophy of Alcmaeon of Croton (the creator of the cerebrocentrism paradigm) for modern visual thinking theory is considered, including in the context of neuroaesthetics and Vilayanur Ramachandran's theory of active visual search. The principles of neuroaesthetics outlined in the 1999 article “The Science of Art,” a seminal article co-authored by Ramachandran and William Herrstein that serves as a manifesto for modern neuroaesthetics, are analyzed.
visual thinking, ancient physiology of vision, Alcmaeon of Croton, cerebrocentrism, V. Ramachandran, artistic perception, neuroaesthetics
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