UDC 37
CSCSTI 13.00
Russian Classification of Professions by Education 51.00.00
Russian Library and Bibliographic Classification 8
Russian Trade and Bibliographic Classification 8
BISAC GAM GAMES & ACTIVITIES
In the digital age, the metaverse presents a promising platform for cultural and artistic engagement. This article explores the potential of legitimizing Russian street art by creating a unique museum-exhibition project within the metaverse. The research aims to identify the essence of legitimizing Russian street art in the digital realm, focusing on the possibilities and specific features of museum-exhibition projects in the metaverse. The study employs methods of analysis, systematization, generalization, and modeling. It reviews existing research on the metaverse concept, its technological aspects, accessibility, the digital divide, intellectual property regulation, and the impact of digital technologies on culture and art. The first part examines the metaverse's conceptual foundations, key characteristics (immersion, interactivity, persistence), and factors influencing accessibility (technology, the digital divide, IP regulation). It highlights the influence of "cultural software" (Manovich) and media convergence (Jenkins) on transforming cultural practices. The second part presents "Maxim Ima's Art World," a metaverse museum-exhibition project dedicated to the Russian graffiti artist Maxim Ima. It describes the development of a virtual exhibition space on the Unity platform, including theme selection, design, visual and textual materials, interactive elements (mini-games, quizzes), and musical accompaniment (lo-fi hip-hop). Screenshots and descriptions detail the virtual exposition's structure, encompassing an introduction to Russian street art, Maxim Ima's biography and artistic philosophy, and thematic sections covering different stages of his work. The research demonstrates that the metaverse can be an effective tool for popularizing and legitimizing Russian street art, expanding its audience, and fostering new forms of artistic interaction.
metaverse, digital transformation, Russian street art
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